01 — CREATIVE
Director Jessica Elian envisioned an expedition Through Time
We would like to take the audience back in time, through celebrating 50 years of Ultra Milk greatness; where this beloved product has passed on from generation to generation. Celebrating it through enticing & vibrant animation with a touch of surrealism visualizing iconic moment of each decade.
02 — ART & DESIGN
A Focalized Experience
Focalized treatment means we are going to put the hero subject, in this case all 4 Ultra Milk flavors of milk, always the main focus throughout the 60 seconds visual experience.
To maximize the 3D anamorphic experience we will use this focalized approach, vibrant colors, and an exuberant animation in order to attract people attention.
04 — CREDITS
Client
Ultra Milk
Agency
Bates Chi
Production Company
Lumine
Design & Animation
Aras Design & Motion
Executive Producer
Aras Darmawan, Rani Safitri
Producer
Kharisma NS
Director
Jessica Elian
Production Coordinator
Sania Noora
3D Artists
Mahdi Abizain
Jessica Elian
Reza Nurseha
Okky
Edri Fauzan
Denny Jong
Animation Director
Agil Prakoso
Animation (by Visualizm)
Mike Budihardjo
Matthew Budihardjo
Finny
Michael Sanjaya