THE ICON EDITION

01 — CREATIVE

On our first ever collaboration with Lynx Flims, we work with Director Bona Palma to create this wonderful CGI white cardboard world for A Mild limited edition pack launch. 

The brief is quite open, we were pleased with the creative process due to the amazing sense of Director Bona Palma to let us explore all possibilities.

02 — ART & DESIGN

We were given a very open brief to explore how the 3D should look and the kind of texture we would like achieve. Director Bona Palma together with our team went for the cardboard look to aim for the artistic feel alongside the "modern" A Mild tower in the center to give a stark contrast. 

SH03 (1) copy
SH04 copy
SH04 copy
image (2)

04 — CREDITS

Client
Sampoerna A Mild

Director
Bona Palma

Producer (Lynx)
Jo

Production Company
Lynx 

Animation Studio
Aras Design & Motion 

Executive Producer
Rani Safitri

Producer
Kharisma NS

Production Coordinator
Nancy Aristia

Creative Director / CG Supervisor
Aras Darmawan

3D Lead
Mahdi Abizain

3D Artists
Felicia Natalie
Gema Rafi Anwari
Dicky Raka Putra
Maulana Ar Ridha

Compositor
Ahmad Fauzan

© 2021 ARAS

MADE IN INDONESIA