On our first ever collaboration with Lynx Flims, we work with Director Bona Palma to create this wonderful CGI white cardboard world for A Mild limited edition pack launch.
The brief is quite open, we were pleased with the creative process due to the amazing sense of Director Bona Palma to let us explore all possibilities.
We were given a very open brief to explore how the 3D should look and the kind of texture we would like achieve. Director Bona Palma together with our team went for the cardboard look to aim for the artistic feel alongside the "modern" A Mild tower in the center to give a stark contrast.
Sampoerna A Mild
Aras Design & Motion
Creative Director / CG Supervisor
Gema Rafi Anwari
Dicky Raka Putra
Maulana Ar Ridha
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MADE IN INDONESIA