ADA UNTUK SEMUA

01 — CREATIVE

A collaboration with our good friends at Shopee. They approached us to be part of this wonderful concept of  Shopee trying to remind everyone that they are always there to help you achieve your dreams, no matter how big they are.

We are so blessed ot work with the great talents their team has, and marked our very first first huge collaboration involving intricate storytelling, visual goodies, and animation inspired by classic zoetrope machine all done in CGI. 😉

02 — ART & DESIGN

The direction we take is to have our characters & environment to feel tangible. Almost like real-life dolls with smooth shapes and glossy surfaces, imitating realistic texture and physicality..


This direction will create an effect so the audience can feel and reach their hand, to touch these ultra-realistic scenes.

SH01_stobo_GRAB
SH02_stobo_GRAB
SH04_stobo_GRAB
SH05.2_stobo_GRAB
SH06_stobo_GRAB
SH10.1_stobo_GRAB
SH11_stobo_GRAB
SH13_stobo_GRAB
SH14_stobo_GRAB
SH15.1_stobo_GRAB
SH15.2_stobo_GRAB
SH16.2_stobo_GRAB
SH17.1_stobo_GRAB
SH20_stobo_GRAB
SH19_stobo_GRAB
SH18.1_stobo_GRAB
SH18.2_stobo_GRAB
SH23_stobo_GRAB
SH17.2_stobo_GRAB
SH24_stobo_GRAB

03 — MOTION

The basic of the animation seems simple at first since well, you know it's a bouncing balls. But then when we started to add more to the CG worlds things started to become more exciting and challenging. 

Our animators work day and night to ensure every interaction between the balls and the object feels natural as well as the steampunk mechanical is visible throughout the videos. With the help of 2D Cel Animators, it creates a layer of fun and contrast while everything rendered with mixed 10-24 fps frame rates.

04 — CREDITS

Client
Shopee 

Concept & Art Direction
Shopee Creative - Internal Affairs  

Creative Directors
Randy Rahardja, Rico Zulvin

Art Director
Talitha Andira

Producer (Shopee)
Lady Bernadi


Producer (Live Action)
Lola Lestiana

Director & CGI Supervisor
Aras Darmawan

Producer
Sabikah Alma Jacinda

Production Coordinator
Gabrielle Olivia

3D Artists
Mahdi Abizain, Matthew Budihardjo, Maulana Ridha


3D Character Animator
Bayu Itra
Wahyu Dewo
Bayu Maulana

O'o

Offline Editor
Wiliona Metta Septira

Compositing
Stefanus Binawan Utama
Audie Satriyoh
Wiliona Metta Septira


Flame (Online)
Adit Pradana

© 2021 ARAS

MADE IN INDONESIA