A collaboration with our good friends at Shopee. They approached us to be part of this wonderful concept of Shopee trying to remind everyone that they are always there to help you achieve your dreams, no matter how big they are.
We are so blessed ot work with the great talents their team has, and marked our very first first huge collaboration involving intricate storytelling, visual goodies, and animation inspired by classic zoetrope machine all done in CGI.
The direction we take is to have our characters & environment to feel tangible. Almost like real-life dolls with smooth shapes and glossy surfaces, imitating realistic texture and physicality..
This direction will create an effect so the audience can feel and reach their hand, to touch these ultra-realistic scenes.
The basic of the animation seems simple at first since well, you know it's a bouncing balls. But then when we started to add more to the CG worlds things started to become more exciting and challenging.
Our animators work day and night to ensure every interaction between the balls and the object feels natural as well as the steampunk mechanical is visible throughout the videos. With the help of 2D Cel Animators, it creates a layer of fun and contrast while everything rendered with mixed 10-24 fps frame rates.
Client
Shopee
Concept & Art Direction
Shopee Creative - Internal Affairs
Creative Directors
Randy Rahardja, Rico Zulvin
Art Director
Talitha Andira
Producer (Shopee)
Lady Bernadi
Producer (Live Action)
Lola Lestiana
Director & CGI Supervisor
Aras Darmawan
Producer
Sabikah Alma Jacinda
Production Coordinator
Gabrielle Olivia
3D Artists
Mahdi Abizain, Matthew Budihardjo, Maulana Ridha
3D Character Animator
Bayu Itra
Wahyu Dewo
Bayu Maulana
O'o
Offline Editor
Wiliona Metta Septira
Compositing
Stefanus Binawan Utama
Audie Satriyoh
Wiliona Metta Septira
Flame (Online)
Adit Pradana