FREEFIRE RAMADAN

01 — CREATIVE

We had so much fun collaborating with our good friends at Garena. They approached us to be part of this wonderful part of Ramadan campaign and trying to remind everyone that in this holy month, good activity will takes us extra miles.

Director Adit Prabaswara came up with a cool idea where for the first time ever, we mixed two different world/styles in one animation. The hero world, and the children world. These two worlds gets intertwined during the gaming session and the stark difference in colors were there on purpose to show contrast between the two worlds.

02 — ART & DESIGN

The direction we take is to have our characters & environment to feel tangible. Almost like real-life dolls with smooth shapes and glossy surfaces, imitating realistic texture and physicality..


This direction will create an effect so the audience can feel and reach their hand, to touch these ultra-realistic scenes.

_Color Script

03 — MOTION

The basic of the animation seems simple at first since well, you know it's a bouncing balls. But then when we started to add more to the CG worlds things started to become more exciting and challenging. 

Our animators work day and night to ensure every interaction between the balls and the object feels natural as well as the steampunk mechanical is visible throughout the videos. With the help of 2D Cel Animators, it creates a layer of fun and contrast while everything rendered with mixed 10-24 fps frame rates.

04 — CREDITS

Client
Garena

Division
Free Fire Indonesia 

Marketing Team
Oskar Syahbana
Aprianto Pinarso
William Al-Badeesh
Vincent Gerard  






Executive Producer
Aras Darmawan, Trirani Safitri

Director
Adit Prabaswara

Producer
Sabikah Alma Jacinda, Kharisma NS, Tiara Safhira

Scriptwriter
Anjas Artha Putra 

Character Designer
Aurelia Devara, Adit Prabaswara, Nabila Aqmar

Storyboard Artist
Sally Wongso, Nabila Aqmar

CGI Supervisor
Bayu Itra

3D Artists
Mahdi Abizain
Maulana Ar Ridha
Keenan Batara
Bayu Prasetya
Ari Yanto
Zacky
Meichael Natalio Jaslim

Character Rigging
Gabriel Surija

Animation Supervisor
Cecillia Tedja

Animation Supervisor
Eva Margaretha
Mattheus Prayogo
Fadhila Achmad
Excel Dermawan
Bimosky 
Garnish Muhammad

VFX Artist
Donny Irianto

Compositing & Editing
Wiliona Metta Septira

Audio Post
Movel Audiopost

Music & Sound Design
Ofel Setiawan

© 2021 ARAS

MADE IN INDONESIA