ALWAYS THERE

01 — CREATIVE

Director Sakti Marendra wanted to create an experience for the audience to be able to see and feel every emotion from each moment of the girl’s life since the day she was born until she reached adulthood along with Siloam.

Even we play it through 2D animation, the emotions will be captured in detail from every expressions, gestures, dramatic lighting, organic and relatable sound design to translate the emotions and deliver it to the audience when they see it.

02 — ART & DESIGN

This touching story will be visualized through rose tinted glasses, romanticizing everything we see from lighting, to color, and characters. The simplistic design matched with warm tones will invite viewers to feel the emotions of each frame.

We want every frame to seamlessly transition between each phase of life through beautifully designed frames and a human-craft animation.

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03 — MOTION

The basic of the animation seems simple at first since well, you know it's a bouncing balls. But then when we started to add more to the CG worlds things started to become more exciting and challenging. 

Our animators work day and night to ensure every interaction between the balls and the object feels natural as well as the steampunk mechanical is visible throughout the videos. With the help of 2D Cel Animators, it creates a layer of fun and contrast while everything rendered with mixed 10-24 fps frame rates.

04 — CREDITS

Client
Siloam Hospitals

Agency
Wunderman Thompson 

Production 
Aras Design & Motion

Creative Director
Sakti Marendra

Producer
Tiara Safhira

Art Director
Odelia Kristabel

Storyboard Artist
Gufront Vedian

Designers / Illustrators
Aurelia Devara
Odelia Kristabel
Faza Lutfi
Anton Nugroho
Mutiara Mahfumah


Animation Lead
Bayu Itra

Animators
Catherine Cindy
Aretha Nadia
Mario Saputra
Bill Leonard
Bayu Itra

3D Animation
Mahdi Abizain


Compositing & Editor
Wiliona Metta Septira

© 2021 ARAS

MADE IN INDONESIA