01 — CREATIVE
Imagine a story of two most powerful characters in Sasa’s fantastical universe combining their source of goodness to create better world.
A treatment so eye-catchy that makes all elements, including the product, characters, and environment, pops in an imaginative world. Led by two loveable characters, Fiber & Omega we are going to create a world that’s filled with dreamy environment & loveable characters. Our goal is to make it super fun to watch from beginning until the end.
02 — ART & DESIGN
The direction we take is to have our characters & environment to feel tangible. Almost like real-life dolls with smooth shapes and glossy surfaces, imitating realistic texture and physicality..
This direction will create an effect so the audience can feel and reach their hand, to touch these ultra-realistic scenes.
03 — MOTION
Since our team is 100% remote on this project, it's proven quite challenging. Our animators is in Bangka Island, our lighting artist is in West Java, and our creative team is in Jakarta.
After couple of trial and errors, we decided to skip Alembic workflow and created rigs and controllers within Cinema 4D and use After Effects for final composite.
04 — CREDITS
Client
Sasa
Agency
Finch
Producer
Nur'aini
Executive Producer
Aras Darmawan
Creative Director
Aras Darmawan
Art Director
Talitha Andira
3D Artists
Mahdi Abizain
Al Fariz
Muhammad Zacky
3D Artists
Bayu Itra
Wahyu Dewo
Compositing
Aras Darmawan