Director Jessica Elian wanted to create a Zestful world where sleekness and playful animation comes into play. Imagine the mix of fast-paced actions, upbeat music, and beautifully designed multi-dimensional objects constantly thrown at us non stop. Total overflow of beauty.
Our solution to the challenge is to fit this short-lived animation with dynamic and quick motion accompanied by exciting, upbeat music and narrative.
The visual direction of all icon shapes and material are premium, semi-realistic mixed with a fun approach. We want to make something that meant business, yet still user-friendly to look at.
We do want to emphasize that the kind of “fun” we are aiming for geared towards mature & professional audience, not the kind of fun for children that gives cartoonish impression.
Aras Design & Motion
Aras Darmawan, Rani Safitri
Jessica Elian, Agil Prakoso
3D Motion Designers
Aras Darmawan, Mahdi Abizain, Maulana Ar Ridha
Williona Meta Septira
Sound Design & Mixing
Gema Audio Post
© 2021 ARAS
MADE IN INDONESIA