01 — CREATIVE
Director Jessica Elian wanted to create a Zestful world where sleekness and playful animation comes into play. Imagine the mix of fast-paced actions, upbeat music, and beautifully designed multi-dimensional objects constantly thrown at us non stop. Total overflow of beauty.
Our solution to the challenge is to fit this short-lived animation with dynamic and quick motion accompanied by exciting, upbeat music and narrative.
02 — ART & DESIGN
The visual direction of all icon shapes and material are premium, semi-realistic mixed with a fun approach. We want to make something that meant business, yet still user-friendly to look at.
We do want to emphasize that the kind of “fun” we are aiming for geared towards mature & professional audience, not the kind of fun for children that gives cartoonish impression.
04 — CREDITS
Client
Citibank Indonesia
Agency
Finch
Producer
Annur Nuraini
Production
Aras Design & Motion
Executive Producer
Aras Darmawan, Rani Safitri
Creative Director
Jessica Elian, Agil Prakoso
Producer
Kharisma NS
Art Director
Jessica Elian
3D Motion Designers
Aras Darmawan, Mahdi Abizain, Maulana Ar Ridha
Compositing
Williona Meta Septira
Sound Design & Mixing
Gema Audio Post