ARAS
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GRAB

DIRECTOR'S INITIAL THOUGHTS
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FOREWORD

Wild. Brave. Utterly Imaginative.

"That was the first couple of words that came in mind when I saw Bujuk Rayu brief  and original idea of this project.

Visualizing such an extraordinary campaign like this is a dream come true for any directors. 

I want to thank you for creating such a dazzling concept, and I am very honored to be invited, and being part of this pitch process. Let's do this!"

DIR_ARAS

CRAFTY
VIBRANT
MESMERIZING

I would  create a crafty story where a vibrant & mesmerizing visual working together seamlessly as if they are all equally manmade. Everything will be  extremely detailed, without having it too convoluted or difficult to understand.

The core story will be about Grab bringing unity not just for one or two parties, but everyone. 
Because Unity is about bringing Independence for all.

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STYLESCAPE

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As for design direction, it will be an Illustrative approach. Influenced by japanese-style art, with strong line arts unique bold vibrant colors. We will mix 3D & 2D approach and animated at low frame rates in order to achieve cel-animated look and also still feasible within our timeline.

I think this direction fits the concept and enhanced the story quite nicely.

It needs to be timeless and iconic.

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PITCH REEL

 These are some of 3D animation and motion graphic works that I directed, designed and specifically curated for Grab Bersatu project. 

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A little intro about myself, I specialized in  CGI driven motion graphics and animation since 2009 and started directing around 2011. Previously graduated from Amsterdam, used to live in NYC, and now resided in Bintaro, a small town area in Indonesia. For more info, please visit my website 

I hope you are convinced and let's do great things together!

Aras Darmawan

THANK YOU

"If you think we are a good fit, please reach out to my producer(s) and let's get things started!"