Djarum Super Kretek

Djarum Super Kretek

Djarum

Djarum

Djarum

We developed a 3D motion graphic sequence of this Djarum ad where cloves and tobacco become the main characters. It shows how they are being processed, break apart, weave through space, and slowly reassemble into the finished product. The pacing is slow and elegant on purpose, as we wanted to highlight each material and make the transformation feel premium, almost like a brand-new product reveal, literally.

We developed a 3D motion graphic sequence of this Djarum ad where cloves and tobacco become the main characters. It shows how they are being processed, break apart, weave through space, and slowly reassemble into the finished product. The pacing is slow and elegant on purpose, as we wanted to highlight each material and make the transformation feel premium, almost like a brand-new product reveal, literally.

djarum super kretek cloves particles
djarum super kretek cloves particles
djarum super kretek wrapped beautifully with red premium paper
djarum super kretek wrapped beautifully with red premium paper

Credits

Creative Director

Creative Director

Aras Darmawan

Aras Darmawan

Production

Production

Kharisma NS

Kharisma NS

Kezia Gumansalangi

Kezia Gumansalangi

Motion Designer (3D)

Motion Designer (3D)

Dhanar Habiansyah

Dhanar Habiansyah

Compositing

Compositing

Ahmad Fauzan Perdana

Ahmad Fauzan Perdana