We developed a 3D motion graphic sequence of this Djarum ad where cloves and tobacco become the main characters. It shows how they are being processed, break apart, weave through space, and slowly reassemble into the finished product. The pacing is slow and elegant on purpose, as we wanted to highlight each material and make the transformation feel premium, almost like a brand-new product reveal, literally.
Credits
Creative Director
Aras Darmawan
Production
Kharisma NS
Kezia Gumansalangi
Motion Designer (3D)
Dhanar Habiansyah
Compositing
Ahmad Fauzan Perdana





