Funtastic & Cultural Driven. The creative treatment for the Animation is to embrace the spirit of exploration. With live-action characters being immersed into the world of a fantastic landscape fused with familiar local games and attractions through all generations.
All things we know, enhanced and handcrafted to another dimension, inspired by Chiki products.
The Wondrous Chiki Land. We aim to create a universe where every details are a reflection of Chiki’s product range through the lens of surrealism and whimsical approach.
Packaged in warm pastel colors, rich in details and beautiful golden hour tonality in order to capture an environment throughout this video is something that echoed adventure of a lifetime with a delicious twist in every corner.
From the beginning, we want the animation to be as cheeky and fun as possible. Our animation director, Agil Prakoso supervised the characters animation until the end together with the animation team.
The goal is to keep it playful, fun, and as realistic as possible when interacting with the human aspect of the live actions.
Check out the previs below to see our process:
Chiki / Indofood
Director (Live Action)
Creative Director / CG Supervisor
Yusuf Hafizh Alim
Bimo Trianda Mulya
Wiliona Metta Septira
© 2021 ARAS
MADE IN INDONESIA