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01 — CREATIVE

Funtastic & Cultural Driven. The creative treatment for the Animation is to embrace the spirit of exploration. With live-action characters being immersed into the world of a fantastic landscape fused with familiar local games and attractions through all generations.

All things we know, enhanced and handcrafted to another dimension, inspired by Chiki products.

02 — ART & DESIGN

The Wondrous Chiki Land. We aim to create a universe where every details are a reflection of Chiki’s product range through the lens of surrealism and whimsical approach.

Packaged in warm pastel colors, rich in details and beautiful golden hour tonality in order to capture an environment throughout this video is something that echoed adventure of a lifetime with a delicious twist in every corner.

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03 — MOTION

From the beginning, we want the animation to be as cheeky and fun as possible. Our animation director, Agil Prakoso supervised the characters animation until the end together with the animation team.

The goal is to keep it playful, fun, and as realistic as possible when interacting with the human aspect of the live actions.

Check out the previs below to see our process:

04 — CREDITS

Client
Chiki / Indofood

Advertising Agency
Flock (FCN)

Production Company
Syndicate


Director (Live Action)
Bondan Susilo

Creative Director / CG Supervisor
Aras Darmawan

Producer
Kharisma NS

Production Coordinator
Mutiara Septya

Art Director
Jessica Elian

3D Lead
Mahdi Abizain

3D Generalists
Jessica Elian
Mahdi Abizain
Edri Fauzan
Matthew Budihardjo
Bretyapati Sena
Yusuf Hafizh Alim
Okky

Animators
Cecilia Tedja
Bimo Trianda Mulya

Eva Margaretha
Fadilia Achmad

Compositing (Online)
Adit Pradana
Wiliona Metta Septira

© 2021 ARAS

MADE IN INDONESIA