01 — CREATIVE

The initial brief from Director Ica Lawendatu is very intriuging, derived from Elvis movie titles (which we adores so much), we were asked to create a style that represents gold, diamonds and element of grandiose.

02 — ART & DESIGN

The visual treatment represents a grandiose sense of celebration, heightened by the shimmering lights dancing across the surface, adding depth and motion. The design itself suggests a larger than life experience, something that feels both monumental and timeless. In every frame, The circular layout creates a sense of balance and symmetry, while shimmering lights add a touch of luxury and movement will be added on every shot. We will set the tone for immersive, luxurious and grandiose moment everyone sees.

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04 — CREDITS

Client
BCA

Agency/PH
Flock/Bams Pictures

Director
Ica Lawendatu

EP
Alvin Lim

Creative Director
Aras Darmawan

Producer
Mutiara Septya

3D Motion Designer
Dhanar Subkhi Habiansyah

© 2021 ARAS

MADE IN INDONESIA