AQUA LEBARAN

01 — CREATIVE

In order to celebrate the new bottle to celebrate Eid Fitr in Indonesia, Aras collaborated with Visious, one of renowned illustration and graphic design studio in Jakarta.

The brief is quite simple: Make whatever you see on the label, moves. We decied to do just that, with a continous approach to make them feel as if it's one shot.

02 — ART & DESIGN

We would want Visious high level artistry shined throughout every second, and they did some nice styleframes for us.

Starting from the custom special edition Aqua bottle label. Each one has a distinctive style of it's own and we want to leave them as such.

AQUA_THUMB3
AQUA_THUMB2
AQUA_THUMB
AQUA_THUMB4
AQUA_THUMB5
AQUA_THUMB6
AQUA_THUMB7
AQUA_THUMB8

03 — MOTION

Since our team is 100% remote on this project, it's proven quite challenging. Our animators is in Bangka Island, our lighting artist is in West Java, and our creative team is in Jakarta.

After couple of trial and errors, we decided to skip Alembic workflow and created rigs and controllers within Cinema 4D and use After Effects for final composite.

04 — CREDITS

Client
Danone

Brand
Aqua

Studio

Aras x Visious

Executive Producer
Rege Indrastudianto

Creative Director
Aras Darmawan

Producer
Ayu Fajar Widjaja

Designer
Mahdi Albart
Rakhmat Jaka
Asto Adiprastowo
Lutfi Aufar Ibrahim
Raihan Kia

Motion Designer
Talitha Andira
Eka Belaw
Raihan Kia


Compositing
Aras Darmawan

© 2021 ARAS

MADE IN INDONESIA