01 — CREATIVE
In order to celebrate the new bottle to celebrate Eid Fitr in Indonesia, Aras collaborated with Visious, one of renowned illustration and graphic design studio in Jakarta.
The brief is quite simple: Make whatever you see on the label, moves. We decied to do just that, with a continous approach to make them feel as if it's one shot.
02 — ART & DESIGN
We would want Visious high level artistry shined throughout every second, and they did some nice styleframes for us.
Starting from the custom special edition Aqua bottle label. Each one has a distinctive style of it's own and we want to leave them as such.
03 — MOTION
Since our team is 100% remote on this project, it's proven quite challenging. Our animators is in Bangka Island, our lighting artist is in West Java, and our creative team is in Jakarta.
After couple of trial and errors, we decided to skip Alembic workflow and created rigs and controllers within Cinema 4D and use After Effects for final composite.
04 — CREDITS
Client
Danone
Brand
Aqua
Studio
Aras x Visious
Executive Producer
Rege Indrastudianto
Creative Director
Aras Darmawan
Producer
Ayu Fajar Widjaja
Designer
Mahdi Albart
Rakhmat Jaka
Asto Adiprastowo
Lutfi Aufar Ibrahim
Raihan Kia
Motion Designer
Talitha Andira
Eka Belaw
Raihan Kia
Compositing
Aras Darmawan